ORGANISATION:

Small-sized Telecom Company

CHALLENGES:

Similar product offered by multiple competitors leading to price war without any value proposition.

SOLUTIONS OFFERED:

The Catalyst team conducted a robust research and evaluated two key market players, one operating in similar homegrown products and others were global players offering products on several platforms, we prepared a list of features and applications offered by global players operating in the industry.

Team Catalyst suggested to create a team of R&D experts and they were recommended to add the features and functionalities offered by global products in homegrown products, either as a part of the product or applications which can be bundled with main product to cater to different needs like Call Management, Call Centers, IVRS, Conference Bridge etc.

BENEFITS:

This strategy worked exactly as planned and not only the product was positioned differently which was perceived as an advanced / superior product but also the enhanced product brought additional revenues from add-on functionalities/ features.