System Integration Company

ORGANISATION:

Small-sized SI Company

CHALLENGES:

The company was competing against large Indian as well as global players. The product was not at par, and as the company was facing cash flow issues, they were not in a position to invest in marketing.

SOLUTIONS OFFERED:

After carefully analyzing, team Catalyst did a detailed research followed with SWOT analysis and took complete understanding of market segments. Our research concluded that the product needs minor customizations and it can help (Customers Target Audiences/ segments if possible) cater to certain niche markets. Three key segments were identified, for which customized solution can be offered in less than a year.

  1. Electricity Boards for an application of transmission of voice through power lines
  2. Housing Colonies and Commercial Building needing out of turn telephone connections
  3. Department of Telecommunication (DOT) needing a load test generator to test main telephone exchanges.

BENEFITS:

Based on Catalyst’s research and suggestions, the company upgraded the product with minor modifications. The detailed study on market segmentation and pitching the product to the right audience helped the customer to command approx. 30-50% margins as no other competitors could match the functionalities and features offered. This strategy helped the customer to enjoy good market share with high profit for almost 7 years. The company could overcome the cash flow issues and generate reserves for the company to enable them to leverage other business areas and take new heights.